We save lives with compassionate treatment, evidenced-based clinical care and an unwavering alliance among staff, clients, families, and communities.

Our People

Our People

Our PeopleIn this vital arena of service, people matter. Not only those who come to our facilities for life-saving treatment, but also our experienced professional administrators and staff whose unflinching goal is to help every client attain lasting health and full recovery. Even the most intricately designed recovery programs require a dynamic catalyst to move them forward effectively. That catalyst is the quality of our people – all licensed professionals, many with advanced clinical degrees and doctorates.

The DBH clinical staff offers proficiency in a wide range of therapeutic disciplines. All have been extensively trained and feature many years of hands-on experience. They apply evidentiary methodologies based on tested, proven results. Their cutting-edge, evidence-based treatments reflect practical thinking honed through numerous results-oriented applications. Ours is an experienced team of skilled professionals who have what it takes to lead, to inspire, to change the lives of those they serve.

Great Minds, Gentle Hearts

Just as important as their professionalism and expertise, our staff members are highly relatable, with the ability to engage clients in a personable, sincere manner. They possess a real passion for their job, along with uncompromising dedication to improving the lives of those they serve on a daily basis.

The skill and depth of our resilient clinical team and seasoned administrators set the tone for our entire operation. With the right people in the right places, we are able to evolve and grow in a seamless, organic manner. Clearly, it is more than a business to DBH; it is our life’s work.

Executive Team

John Peloquin, Ph.D., MBA
President & Chief Executive Officer

John Peloquin Chief Operating Officer

John Peloquin’s career spans more than 20 years of achievement in successfully building and leading behavioral healthcare organizations.

During the late 1990s, as Chief Administrative Officer/Director of Operations for Vital Imaging, Mr. Peloquin developed and executed organizational growth initiatives, including strategic partnerships and alliances to expand preventive medical treatment throughout the western United States.

He then became Division President of CRC Health Group, one of the nation’s largest behavioral healthcare providers. He joined the firm in 2004 and was responsible for multiple service lines integrally involved with the growth of company facilities which included a portfolio of premium and low-cost residential facilities treating substance abuse, mental health, eating disorders, and providing an array of ancillary services. A Bain Capital sponsored company, CRC was sold to Acadia Healthcare in 2005 for $1.3B. At that time, this deal constituted the largest organizational sale in the history of the behavioral healthcare field.

Mr. Peloquin was named Division President for Acadia Healthcare, heading up Acadia’s national outpatient division, charged with servicing more than 58,000 patients per day across 27 states. In this capacity, he helped the division to nearly double in size through acquisition, de novo, and organic growth methods. As a result, the organization became the national market leader in medication-assisted treatment.

After great success improving clinical and organizational systems at Acadia Healthcare, Mr. Peloquin became Chief Executive Officer of Cliffside Malibu, a network of evidence-based addiction treatment centers located in Malibu, California. In 2018, he facilitated the merger of Cliffside Malibu with Center of Discovery, resulting in the formation of Discovery Behavioral Health where he currently serves as our President and Chief Executive Officer.

Mr. Peloquin is married with three children and lives with his family in San Diego. He holds a Master of Business Administration (MBA) with an emphasis in Finance and a Ph.D. in Applied Management and Decision Sciences.

James Bailey M.Ed., M.H.A.
Chief Operating Officer

James Bailey Chief Operating OfficerJames Bailey is a highly esteemed leader and visionary at the top of the healthcare field. Adept at complicated behavioral health program turnarounds, he quickly built a reputation for developing cultures that led to successful programs. From his multitude of turnarounds, James knows that employee engagement, combined with clinical excellence, results in the highest quality of patient care, leading to robust financial outcomes. Over the years of working with various equity firms, he has proven his ability to crack the code for success within this highly specialized industry, as the levers that lead to success in the behavioral healthcare field are frequently counter-intuitive to those in other industries.

With his peaceful and strong presence as a CEO, COO, and Regional Vice President, James specializes in righting foundering programs, most notably The Camp Recovery Center and Sober Living by the Sea within the Acadia network, Cottonwood Treatment Center, Benchmark Behavioral Health Systems Hawaii, and Recovery Ways. Other areas of expertise include program start-up, program due diligence, and acquisition, increasing EBITDA by optimizing key performance indicators, and leading capital investment companies to success within the unique world of behavioral healthcare.

James holds a Master of Healthcare Administration from the University of Minnesota, a Master of Education from Northern Arizona University and a Bachelor of Psychology from Arizona State University. He is a gifted golfer, author, patent holder, avid jogger and paddle boarder, and dedicated husband and father.

Sandra Sellani, MBA
Vice President of Marketing & Sales

Sandra Sellani VP of Marketing and SalesSandra and her team oversee all elements of marketing, sales, and communications, including traditional and digital advertising, social media, public relations, collateral development, and alumni services. Prior to joining Discovery Behavioral Health, she served as Vice President of Marketing for Newport Beach, California-based NVISION Eye Centers, and Vice President of Marketing for Irvine, California-based Sperry Van Ness Commercial Real Estate. She was a Regional Marketing Director for six years for Atlanta-based Charter Medical Corporation, at the time the world’s largest behavioral health organization. She has also served as Marketing Director for United Western Medical Centers Behavioral Health and CosmetiCare Plastic Surgery Specialists. Sandra is the author of the award-winning book, What’s Your BQ? (Brand Quotient®), and has spoken throughout the country to CEO’s, executives and sales teams about building powerful, inimitable brands. Sandra has an executive MBA from Pepperdine University, Malibu, California, and resides in Newport Beach, California.

Edye Bauer, Esq.
General Counsel

Edye Bauer In-House Legal CounselBauer has over 20 years of legal experience advising companies in healthcare and other industries on a broad spectrum of legal matters. Bauer’s experience spans both in-house General Counsel positions and Partner at nationally recognized law firms. Most recently, she has served as General Counsel with Elements Behavioral Health, Inc., a privately -held behavioral health company focused on the treatment of drug and alcohol addiction and a broad range of mental health conditions. Bauer’s prior experience includes in-house legal counsel to Lytx, Inc., a provider of predictive analytics solutions to the transportation industry, and associate and partner positions with the law firms of Mintz Levin, Fish & Richardson and Brobeck.

W. Bradley Cooper CPA, CGMA
Chief Financial Officer

Bradley Cooper Chief Financial OfficerW. Bradley Cooper joins Discovery Behavioral Health, Inc. as Chief Financial Officer, bringing 34 years of senior financial leadership with various service, manufacturing and distribution companies at rapid-growth, turnaround and startup levels. He has broad financial management experience, including successful private equity partnerships together with leveraged and asset-based financing, industry consolidation, and mergers and acquisitions. Brad has developed and directed financial strategies, including working closely with boards, equity shareholders, lenders and transaction process management that drives solid enterprise value through process and business improvements. As a partner with management, he works closely with operations, including IT, building and improving finance and accounting teams, systems and processes for efficiency, accuracy and information.

Brad’s most recent work experience has been as CFO with FFF Enterprises, Inc., the largest U.S. distributor of plasma products, vaccines and other specialty and biopharmaceuticals with a direct-to-patient specialty pharmacy subsidiary ($1.9B revenue.) He also served as CFO with MNX Global Logistics, a private equity-backed $80M revenue asset light provider of critical and security-sensitive global transportation and logistics services in express, supply chain management and freight services with seven U.S. and eleven international locations. Prior to MNX, Brad was CFO, Executive VP of Finance, and Board Member of BI Incorporated, a private equity-sponsored leading U.S. provider of electronic monitoring, community-based reentry and supervision services and Department of Homeland Security intensive supervision services. He served as VP, National Patient Business Services and as regional VP, Financial Operations, with American Medical Response, then a $1B national Emergency Medical Services (EMS) provider with 250 operations in 38 states and the largest provider of such services with over 20,000 employees. Brad began his career in public accounting with Ernst & Young.

Brad is a CPA (active), CGMA and resides in Orange County, CA, with his wife and family where he enjoys spending time with his five children and two grandchildren. He loves being active, including skiing, boating and community involvement. He earned his Bachelor of Science, Accounting from Brigham Young University.

Amy C. Brown, M.A.
President, Mental Health Divison

Amy Brown President Mental Health DivisionAmy Brown began her career with Center for Discovery in 2000 as a counseling staff. She has held many positions in the organization including serving as a Program Director for six years. In 2012, she was named National Director of Operations for the Discovery Mood & Anxiety program treating teens and young adults in facilities nationwide. She has also served as Director of Operations for Eating Disorder Center of Denver. Amy has a Bachelor’s Degree in Psychology from the university of Northern Colorado and a Master’s Degree in Clinical Psychology from Pepperdine University, Malibu, California.

Deandra Christianson, MA, LCPC, CCMHC
President, Eating Disorder Division

Deandra Christianson President of Eating Disorder DivisionDeandra Christianson, MA, LCPC, CCMHC began her career at Center for Discovery in 2013 as a Residential Counselor. During her tenure she has held the position of Facility Administrator, primary therapist, Program Director, National Clinical and Operational Specialist, National Training Director and Assistant Director of Operations, Eating Disorder Residential Division. She is currently the National Director of Operations for the Eating Disorder Division. Deandra has a Master’s Degree in Clinical Psychology from The Chicago School of Professional Psychology where she is also a candidate for a Ph.D. in Organizational Leadership.

Joe Tinervin
President, Substance Use Division

Joe Tinervin President of Substance Use DivisionWith more than two decades of service and leadership in behavioral health and acute care, Tinervin has become an expert at every level of the health organization. After six years as the CEO of Bayside Marin, Tinervin managed operations for newly acquired facilities in Northern California before being promoted to Regional Vice President overseeing all California operations in the former ‘Recovery Division’ of Acadia Healthcare. He was then promoted to Division President of Acadia Healthcare to oversee behavioral health operations for 12 programs across five states including California, Nevada, Arizona, Texas and New Mexico representing a blend of service lines and levels of care including Acute Care Hospitals; Residential Treatment; Partial Hospitalization, and Intensive Outpatient for Mood Disorders, Substance Use Disorders, and Eating Disorders treating children, adolescents and adults.

Celeste N. Jupinko, Ph.D.
Vice President of Clinical Services & Quality Management

With more than 25 years of experience working within the behavioral healthcare field, Dr. Jupinko has lent her talents in both clinical and operations roles for private and non-profit companies.

Before joining Discovery Behavioral Health, Dr. Jupinko was vice president of clinical services for Acadia Healthcare’s national outpatient division and previously held the same role for CRC Health Group.

She is most noted for her success in elevating clinical quality, maintaining regulatory compliance, overseeing policy management and sustaining performance improvement efforts. Dr. Jupinko has also worked as a behavioral healthcare consultant, was owner of a private clinical practice and led a behavioral health hospital as CEO.

Dr. Jupinko earned her doctorate degree from the University of Arizona and her master’s degree from Duquesne University. When she is not developing guidelines that ensure an optimal patient experience, she can be found spending quality time with family, reading the latest national bestseller, working out and doting on her beloved dogs.

Board of Directors

Craig Brown, PH.D.,

Co-founder Craig Brown is committed to improving the overall quality of life for our clients and their families. His specialty is the residential treatment of adolescent behavior disorders. Drawing from nearly thirty years of treating and managing effective programs for eating disorders, Dr. Brown has developed successful treatment methods that produce dramatic and enduring change. A strong advocate of the family systems model of treatment, Dr. Brown considers the family to be an essential element in every treatment experience at Center for Discovery. He and his staff work closely to help clients and their families in each step of their transformational journey.

After receiving his Ph.D. in Clinical Psychology from Memphis State University in 1986, Dr. Brown now sponsors multiple academic scholarships for training the school’s best-in-class clinicians.

Jerome Rhodes

Rhodes currently is the CEO of Dental Care Alliance, one of the nation’s premier dental service organizations. He joined DCA as a board member in September 2015 and became CEO in August of 2017. Prior to this position, Jerry was the Executive Chairman of Baymark Health. Baymark is one of the nation’s fastest growing and leading companies in the fight against opiate addition and abuse. In addition, he has been a board member of several major companies in the behavioral healthcare field and multi-site healthcare. Jerry was also the CEO of CRC Health, one of the nation’s largest providers of Behavioral Healthcare. CRC was a Bain Capital-sponsored company and was sold in 2015 to Acadia Healthcare for $1.2B – one of the largest deals transacted in behavioral healthcare. Jerry joined CRC Health Group in 2003 and was instrumental in developing it into the nation’s leading provider of behavioral treatment services. With over 120 programs, CRC operated a broad array of programs across the behavioral healthcare spectrum, from acute psychiatric hospitals, to residential treatment facilities, adolescent treatment centers, eating disorders programs and myriad outpatient programs spanning most of the nation. Jerry held a number of senior operating roles at CRC and was appointed COO in 2010.

Prior to joining CRC, he was the Chief Executive Officer and co-founder of Comprehensive Addictions Programs Inc. (CAPs). CAPs was a privately held company backed by several venture capital investors that, under his leadership, became a national, full-service addiction treatment provider with 18 programs. CAPS was a pioneer in identifying the burgeoning opiate epidemic and the development of medication addiction programs to respond to the problem. The company was acquired by CRC in February 2003. Before founding CAPS, he had a number of roles focused on development in the long-term care field. Rhodes was the Director of Development for Beverly Enterprises, at the time the nation’s largest publicly held nursing home company. Prior to his position at Beverly, he held several business development roles at Manor Care. Jerry is also on the boards of several companies that span diverse healthcare services for several major private equity firms, including Springstone Hospitals and National Spine and Pain. He has also served on the boards of several major associations in the behavioral and addiction fields.

Jerry was awarded the prestigious Nyswander Dole award in 2013, from the American Association, for the treatment of Opiate dependence for his work in the field.

Elliot Sainer

A leader in the behavioral and education field for 30+ years, Elliot Sainer, as the Founder and CEO of Aspen Education Group, led the growth of the company from its inception in 1998 into what became the nation’s leading and largest therapeutic education company. Aspen assisted over 40,000 struggling young people and their families from every state in the country and over 30 foreign countries. He was recognized in 2007 as the E&Y Entrepreneur of the Year for the Los Angeles area for consumer services, and was one of four finalists for the National Entrepreneur of the Year Award in 2007.

Since selling the company in 2006 to a Bain Capital portfolio company, he currently serves on the Board of Directors of four private companies in either the behavioral healthcare or education field, including Chairman of the Board of Discovery Behavioral Health, and Baymark, the nation’s largest opioid addiction company. He is an active early stage investor in growth oriented private companies primarily in the same sectors. He has also served in the past on both national association Boards, including the Board of the National Association of Behavioral Health Systems, as well as public company Boards. He is also the immediate past Board Chairman of Alzheimer’s Los Angeles and a Founding Board member and Treasurer of Ednovate, a charter high school organization affiliated with USC which operates five inner city high schools. He received his MBA from George Washington University and his BA from the University of Pittsburgh, and is a long time resident of South Pasadena, CA.


Randy C. Davis, Ph.D.

Randy Davis, PhD, is presently the President of RCD Consulting, a behavioral health solutions consulting practice. Engagements have included national behavioral health organizations, national companies specializing in treatment of eating disorders, substance abuse and general mental heath disorders, as well as various private equity companies and search funds.

Prior to retirement in early 2015, Dr. Davis served as President of Beacon Health Strategies, Western Region (BCBHM), a managed behavioral health care organization, which is part of the Beacon family of companies, including Beacon Health Strategies, Psychcare, Autism Services Group and Beacon UK. Dr. Davis also served as Chief Executive Officer of College Health IPA, a behavioral health Independent Practice Association of more than 3,500 clinicians, and Comprehensive Behavioral Health Management, a regional managed Behavioral Health Organization. In 1990, Dr. Davis founded BCHBM’s predecessor company, Comprehensive Behavioral Health Management, and College Health IPA, where he developed an innovative regional managed behavioral health company that contracted with national health insurers to execute a local strategy in California for delivering and managing mental health and substance use services on behalf of 3 million members. In 2010, Dr. Davis sold CBHM to Beacon Health Strategies and remained part of its Sr. Leadership Team, in the role of President of Beacon’s Western Region.

Dr. Davis was responsible for the development and management of Beacon’s western region business as well as part of Beacon’s Corporate Leadership Team. A licensed psychologist, Dr. Davis was the president of a single specialty, multi-disciplinary behavioral health group from 1977 until 1997. He also consulted on the development and maintenance of a behavioral health delivery system serving a Medicaid population in Puerto Rico. Dr. Davis has had extensive experience in public speaking on mental health issues, including hosting a Los Angeles-based radio program for many years. Currently Dr. Davis is a Trustee for the Institute for Shipboard Education, which operates the Semester at Sea, and is a board member of the Argyros School of Business at Chapman University, and of the St. Joseph’s Hospital Foundation.

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