Discovery Behavioral Health Announces Appointment of Sandra Sellani
as VP Marketing & Sales
LOS ANGELES – January 2019 – Brand strategist, business consultant, and author Sandra Sellani have been appointed as Vice President, Marketing & Sales of Discovery Behavioral Health, it was announced today. She will report directly to John Peloquin, CEO, Discovery Behavioral Health.
“Sandra brings more than 25 years of marketing and branding experience to Discovery Behavioral Health, including six years with Charter Medical Corporation, formerly the world’s largest for-profit behavioral health corporation. As Discovery Behavioral Health continues its nationwide expansion as a leading provider in evidence-based treatment of behavioral disorders, we appreciate Sandra’s expertise in branding and experience in the health services field,” said Peloquin.
Prior to joining DBH, Sellani served as Vice President of Marketing for NVISION Eye Centers for five years, orchestrating their rebranding from TLC Laser Eye Centers. She also served as Vice President, Marketing at Sperry Van Ness Worldwide, a company that grew from $14M to $140M during her tenure. Her resume includes Marketing Director for United Western Medical Centers Behavioral Health Division, CosmetiCare Plastic Surgery Specialists and GMG Healthcare, a company specializing in occupational medicine.
Sellani is the author of the award-winning book, “What’s Your BQ? (Brand Quotient®)” and has spoken throughout the country to CEOs, executives and sales teams on building powerful, inimitable brands. She has an executive MBA from Pepperdine University, Malibu, Calif. and resides in Newport Beach, Calif.
“I am passionate about helping organizations build better brand awareness. So I am thrilled to have the opportunity to spearhead the marketing and sales initiatives for Discovery Behavioral Health, which is doing vital, pioneering work on a national scale on a full range of mental health issues, including alcohol-drug addiction and eating disorders,” said Sellani.
About Discovery Behavioral Health
Discovery Behavioral Health is a leading U.S. healthcare provider in the treatment of substance abuse, mental health, and eating disorders, offering successful residential and outpatient evidence-based treatment of children, teens, and adults. The company was established in 1998 and is headquartered in Orange County, California.
Discovery Behavioral Health Selects KipuHealth As Exclusive EMR App
LOS ANGELES – December 18, 2018 – Discovery Behavioral Health announced today an exclusive agreement with KipuHealth to provide electronic medical records (EMR) software to its more than 60 centers for addiction and behavioral health treatment, located nationwide.
Considered the gold standard in the addiction treatment industry, Kipu EMR provides an integrated, comprehensive application for behavioral health records-keeping and analytics from pre-admission to outcome measures. The software links all aspects of medical and business for healthcare providers, including clinical treatment process, billing and compliance.
“Discovery Behavioral Health has built its brand on a continuum of care including outpatient, intensive outpatient, partial hospitalization/day treatment, residential treatment, and inpatient detox. Kipu EMR offers the best solution to support our growing platform of services across the United States,” said John Peloquin, CEO, Discovery Behavioral Health.
Discovery Behavioral Health specializes in helping children, teens and adults suffering from mood and anxiety disorders, substance use and addiction, self-harm, attachment and eating disorders. DBH treatment teams are comprised of national experts in the fields of substance use and addictive behavior.
“We thrilled to partner with Discovery Behavioral Health in providing our Kipu EMR software to their facilities nationwide. DBH becomes our largest client in the field of behavioral health, and the ability to partner with and develop with a company the size of DBH allows us to accelerate our agile development process to continually update and improve both clinical and financial outcomes,” says Jeffrey Fiorentino, CEO of KipuHealth.
About Discovery Behavioral Health
Discovery Behavioral Health is a leading U.S. healthcare provider in the treatment of substance abuse, mental health and eating disorders, offering successful residential and outpatient evidence-based treatment of children, teens and adults. The company was established in 1998 and is headquartered in Orange County, California.
Established in 2011, headquartered in Coral Gables, KipuHealth offers the most respected Electronic Medical Records, developed specifically for the addiction and behavioral health treatment industry. Its industry gold standard software provides power and capabilities that could only be developed by a team working within the addiction treatment industry.